Privacy Policy — Maya by Shrus

This policy explains what information Maya by Shrus collects, why we collect it, and how we protect it. Maya by Shrus is a brand of Shruseternity, and this policy applies to purchases and browsing on the Maya by Shrus website.

Last updated: July 2026

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1. What We Collect

• When you place an order: your name, billing and shipping address, email address, phone number, and order details.
• When you browse: your IP address, browser and device type, and pages viewed, collected automatically to help us understand how the site is used.
• When you contact us: the contents of your emails, WhatsApp messages, and calls with our team.

We do not collect or store your card numbers, UPI PINs, or banking credentials. Payments are processed directly by our payment gateway.

2. How We Use It

• To process, ship, and deliver your orders, and to handle exchanges.
• To send order confirmations and delivery updates by email, SMS, and WhatsApp.
• With your consent, to send you updates on new collections, launches, and offers by email, SMS, and WhatsApp.
• To improve our website, catalogue, and service using aggregated analytics.
• To prevent fraud and comply with legal obligations.

3. Consent

When you provide personal information to complete a purchase, arrange delivery, or request an exchange, you consent to our collecting and using it for that purpose.

Marketing communication is separate. We will send you promotional messages only where you have opted in, and every message includes a way to opt out. You may withdraw consent at any time by writing to hello@shruseternity.com, calling us on 079 6946 0000, or messaging us on WhatsApp at +91 76049 36565.

4. Payments

All transactions on this site are encrypted using SSL. Payments are handled by PCI-DSS compliant payment gateways, and card payments are verified through 3D Secure. Your payment details are transmitted directly to the gateway and are never stored on our servers.

5. Who We Share Data With

We share only what is necessary, only with partners who help us serve you:

• Shipping and courier partners, who receive your name, address, and phone number to deliver your order.
• Payment gateways, who process your transaction under their own privacy policies.
• Technology providers, including our e-commerce platform, order management, and customer communication tools.
• Analytics and advertising platforms, as described in the cookies section below.

We do not sell your personal information to anyone. We may disclose information where required by law or to enforce our Terms of Service.

Some of our service providers operate from jurisdictions outside India. Where your data is processed abroad, it is subject to the laws of that jurisdiction. Once you leave this site through an external link, this policy no longer applies, and we encourage you to read the privacy policy of the site you visit.

6. Cookies and Advertising

We use cookies and similar technologies for three purposes:

• Essential cookies that keep your cart and session working. The site cannot function without these.
• Analytics cookies that help us understand traffic and shopping behaviour on our site.
• Advertising cookies, including the Meta Pixel and Google advertising tags, which help us measure our campaigns and show you relevant ads on platforms such as Instagram, Facebook, YouTube, and Google. These may track your interaction with our site across devices.

We may also use your email address or phone number, in hashed form, to build advertising audiences on these platforms. You can manage ad preferences directly in your Meta and Google account settings, and control cookies through your browser settings.

7. Data Retention

We retain order and transaction records for as long as required under Indian tax and accounting law. Marketing data is retained until you opt out. You may request deletion of your personal information at any time, subject to records we are legally required to keep.

8. Your Rights

You may at any time:

• Request a copy of the personal information we hold about you.
• Ask us to correct or update it.
• Ask us to delete it, subject to legal retention requirements.
• Withdraw consent for marketing communication.

Write to hello@shruseternity.com and we will respond within a reasonable time.

9. Security

We follow industry-standard practices to protect your information against loss, misuse, unauthorised access, alteration, or disclosure. No method of transmission over the internet is entirely secure, but we take reasonable and appropriate measures to safeguard your data.

10. Age of Consent

By using this site, you confirm that you are at least 18 years of age, or that you are using it under the supervision of a parent or guardian who consents to this policy.

11. Changes to This Policy

We may update this policy from time to time. Changes take effect when posted on this page, and material changes will be noted here. If Shruseternity is acquired by or merged with another company, your information may be transferred to the new owners so that we can continue serving you.

12. Grievance Officer

In accordance with Indian law, including the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023, the contact details of our Grievance Officer are:

Santhosh Kumar K
Shruseternity
Survey No. 18/11B & 18/8, SF No. 21/3, Poochiathipedu,
Madura Veppambedu Village, Uthukottai Taluk,
Tiruvallur, Tamil Nadu – 600 052
Email: hello@shruseternity.com
Phone: 079 6946 0000
WhatsApp: +91 76049 36565

Questions

To access, correct, or delete your personal information, register a complaint, or ask anything about this policy, write to hello@shruseternity.com.